Kelsey Blog

Our musings on digital, brand & creativity.

THINCing about the Life of a Brand

Andy Fritchley / February 25, 2015


What started out as a vision for Troup County students, is now a reality. Our client, THINC College & Career Academy recently broke ground on their new facility at West Georgia Technical College. Although it seems like just a beginning, so much work has already gone into the creation of a college and career academy […]


How to Get Your Message Heard

Jessica Brannen / February 19, 2015

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A few weeks ago, we helped you calculate the monetary value of your emails. If, after calculating your email’s worth, you discovered your emails were, well, worthless, don’t fret. Here are five ways to improve your emails. Step One: Keep Subject Lines Simple   To get to your website, people must first open your emails. […]


5 Apps for Valentine’s Day

Jessica Brannen / February 11, 2015

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Last year, 62 percent of Americans celebrated Valentine’s Day, spending $20 billion on flowers, jewelry and romantic dinners. That’s a lot of people – and a lot of money. As such, Valentine’s Day creates a lot of expectations. Expectations that aren’t always easily fulfilled. To help your Valentine’s Day run smoothly, and be less anxious […]


2015 Superbowl Commercials – Which one was made for you?

Jessica Brannen / February 4, 2015

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Anyone who watched the Super Bowl this past Sunday undoubtedly watched its famous commercials. Super Bowl commercials have become a staple in football culture: whether funny, serious, or informative, they are watched with high expectations. Yet, did you expect them to be made for you, you specifically? Maybe not. But if you responded positively to […]


What is an email worth?

kelseyads / January 28, 2015

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Emails predate almost everything on the Internet: Facebook, Twitter, Yahoo, Google, and, believe it or not, even the web itself. Though we have many digital marketing tools available, emails still retain their lead-nurturing, profit-generating power. That is, an email can easily convert a lead into profit. Just consider, for instance, these numbers released by the […]


4 Great Apps for Super Bowl Betting

Jessica Brannen / January 21, 2015


Forty-nine Super Bowls have passed, forty-nine years of bodies clashing, footballs fumbling, fans screaming, and, of course, betting. In the old days, you placed bets at a betting booth, held either at the stadium or off site. But with the Internet, all of that has changed. Now, everyone bets online. Here are 4 great apps […]


What to Say on Your Website

Brant Kelsey / January 15, 2015


What is content? Simply put, content is the text on your website and webpages. Search engines, such as Google love these texts. Without content, your website will fade into the shadows of Google, far from the first page, far from every eye and every active reader. But let’s be more clear: every website needs quality […]


7 Strange but Legitimate Tax Deductions

Brant Kelsey / January 7, 2015

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Tax deductions reduce the amount of tax you owe to the government. So, if indeed, you make the right claims, you get the right money. But that’s the part that gets people: making the right claims. According to H&R Block, 4 million people don’t claim the tax deductions for which they are eligible. And many […]


The Best Apps for New Year’s Resolutions

Steven Porrello / December 30, 2014


We’re all human: we’ve all broken a New Year’s resolution. Often, what starts as an exciting and exhilarating commitment in January turns into an unfulfilled burden by mid-March. Though we start strong, we cannot seem to follow through. Well, times have changed. Indeed, with their ability to constantly bombard you with information, smartphone apps can […]