This Black Friday, you’ll find sales on TV’s, smartphones, laptops, office chairs, and plenty of electronics. But what about those things you won’t find?
To help you focus on the sales, we found 6 things you probably won’t find on Black Friday.
Aside from advertising, employees are the first contact customers have with your brand. Making sure employees deliver a consistent brand experience goes beyond well-documented processes and checklists.
From the moment a new employee starts their job, they begin on a journey. The ultimate destination for every employee is that they become a brand-driven employee. During the process, there are three A’s to remember.
First an employee must be immersed in the positive practices and processes that make your company what it is. If your brand has problems at the employee level, this is where you need to snuff it out. Hopefully your company has a good reputation as a great place to work. Otherwise, your hiring process, orientation, and first couple of weeks on the job are the first intimate encounters they have with your company.
What they hear during this time is paramount. As CEO, YOU are the number one brand champion. As you’ve heard, it starts at the top. Talking about the brand everyday with new and seasoned employees makes them aware of just how important a strong brand is.
If well-coached, an employee will transition from an employee who is just aware of the brand’s promise to one that begins to absorb what’s really going on around them. They begin to understand the business objectives. They start to “walk the walk” and “talk the talk”. If your business is practicing good processes, your employees will absorb them. If your processes are bad, they absorb those too.
A brand ambassador is one that has heard the brand (aware), one that has seen and understands the brand (absorb), and has finally started to live the brand (ambassador).
This is the point when an employee falls in love with the company. They begin to tell everyone they meet about it. They try to get their friends and family to work there. They brag about the great fun they have, how successful the business is, and they try to promote the business “as the only possible choice.” Just like in love, they become passionate about doing a great job for the business, the customers and their co-workers.
Begin to think about how you foster and shape your staff at each phase, and you’ll develop an army of brand-driven employees resulting in a thriving business!
“Greenlight a Vet” today. The campaign created by Saatchi & Saatchi New York encourages Americans to show their support of our military personnel by switching out one light with a green bulb on Veterans Day. It’s part of a larger Walmart initiative to empower our military when they re-enter civilian life.
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The life of a brand is full of iterations and decisions that ultimately decide its fate. Mercedes-Benz has been around more than 100 years with continuous brand growth, while automakers like Saturn and Oldsmobile have bitten the dust.
With human attention spans diminishing, infographics are becoming one of the most popular forms of social content.
Ray Villafane is an american sculptor from Arizona. He’s mostly known for his 3-D style pumpkin carvings. In 2007, he participated in Food Network’s “Outrageous Pumpkins”. He competed against three other professional pumpkin sculptors and won all three rounds to receive the grand prize.
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