Our musings on digital, brand & creativity.
Anytime you use a word online—whether it’s in a blog post title, or a URL address—you automatically engage in SEO and keyword research.
With 3D printing, landing on Mars or Pluto could happen sooner than you imagined. Think we’re crazy? Check our infographic.
Determine your Target Audience. Some look at Facebook fans as they look at money: the more, the better. But Facebook should not turn into a rat race for numbers. Remember the old adage: better is the one Facebook fan who […]
In 2013, the Keylogger virus captured over two million passwords. In April of this year, the security bug Heartbleed threatened to reveal the passwords of 17% of supposedly secure web servers. And a few weeks ago, Google strongly encouraged its […]
Or should I write, Red*****? In June, the United States Patent and Trademark office declared the eighty year-old football nickname “disparaging” to Native Americans, as they immediately stripped the franchise of its trademark registration.
Welcome to the crazy life of busy. With the constant chime of alarms, messages, and calls, your desk is not a jungle, but a five o’clock traffic jam. You look around and see nothing but clutter: rings from coffee mugs, […]
Memorable bosses inspire others to achieve their dreams: by words, by actions, and most importantly, by example.
Every meeting is not just a meeting of minds, but a meeting of real people with real feelings and unpredictable emotions. Poor choice of words, then, can release conversation killers, such as stress, anxiety, anger, and rejection.
Brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent.