Our innermost feelings on digital, brand & creativity.
The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners.
We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game.
Kia is one of the fastest growing automakers in the world in no small part to its savvy advertising packed with fun, entertaining, and relevant messaging.
Brand positioning, in its purest form, is about making the right marketing decisions at the right time. But how do you decide which brand positioning decisions are the right ones? And how do you make those right decisions consistently?
Before you embark on an extensive brand loyalty campaign, do an assessment of your customer lifecycle and fix any problems first.
Many kudos to Delta Airlines for launching a new series of safety videos for passengers to enjoy during pre-flight orientation. And yes, passengers should enjoy these videos that stray from the typical dry, indifferent productions from the past. In the name of safety, passengers should closely regard these presentations, but who can blame inattentiveness when […]
One of the fastest growing social networks of all time, Pinterest has announced a new type of board to keep projects personal and private. These 'Secret Boards', are like standard Pinterest boards allowing users to pin images and videos, but pins are not shared among the general Pinterest community. Secret boards can be shared with […]
Mellow Mushroom, the hippie-styled pizzeria based out of Atlanta, Georgia, has launched a number of video spots encouraging social media users to follow their official Twitter account. Like most successful and creative campaigns, the concept is simple: After following Mellow Mushroom’s official Twitter account (@MellowMushroom), the lovable yet creepy mascots of Mellow Mushroom, Mel and […]
You’ve read about my thoughts on brand positioning and its importance. This past weekend the NFL put on a clinic in positioning and communication.
Coke Zero and James Bond team up with a experiential marketing campaign letting consumers tap into their inner James Bond by racing through a train station.