In one year, Pinterest has risen from a 48.7 followers to 100 million users. With 81% of online consumers trusting information and advice from Pinterest and 47% making decisions off Pinterest pins, Pinterest is the place for your brand. But, to those unfamiliar with the platform, Pinterest can be difficult. So we’ve put together these 6 tips to […]
As the old saying goes, “you can’t judge a book by its cover,” but that’s exactly what your audience is doing. While your customer service may be excellent or your products are of great quality, if you’re design doesn’t send that same message, you’re losing potential customers.
Cause marketing is at work everywhere you look. Right now, even our town is “painted pink” for breast cancer awareness. Customers have come to expect organizations – both big and small – to support a worthy group or organization.
Marketing in the past was all about pushing rather than pulling. À la “Mad Men,” marketers bought ad space in mainstream media like television, radio, magazines and newspapers. Now, it’s all about engaging with customers and pulling them to you. In today’s tug-of-war for consumers, here’s how the pull of inbound marketing stacks up against the push of outbound tactics.
Nearly 85% of consumers cite color as their main reason for buying a product. So it’s no coincidence that big companies choose the color used in their logo for a particular reason. Check out this infographic to get the real story behind some big name logos.
You may be surprised to find examples of design surrounding you almost anywhere you are. Understanding exactly what graphic design is may change your interpretation of how design can benefit you or your company.