Our innermost feelings on digital, brand & creativity.
The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners.
We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game.
Kia is one of the fastest growing automakers in the world in no small part to its savvy advertising packed with fun, entertaining, and relevant messaging.
Brand positioning, in its purest form, is about making the right marketing decisions at the right time. But how do you decide which brand positioning decisions are the right ones? And how do you make those right decisions consistently?
Before you embark on an extensive brand loyalty campaign, do an assessment of your customer lifecycle and fix any problems first.
In the name of safety, airline passengers should closely regard safety presentations, but who can blame inattentiveness when uninspired content is delivered with little enthusiasm and zero creativity? Delta changes all that.
You’ve read about my thoughts on brand positioning and its importance. This past weekend the NFL put on a clinic in positioning and communication.