The intent of experiential marketing is to create a memorable and emotional connection between the consumer and the brand to form customer loyalty and influence purchase decision. Enjoy this list of 10 very cool and creative examples of experiential marketing.
The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners.
College football season is just around the corner, and with it comes tailgating, rivalries, honored traditions – and school mascots. For better or worse, college football mascots are an extension of the school’s brand. A good mascot embodies the brand of the college, is memorable and excites fans and followers. See if your school is among this list of 15 top mascots for 2015.
Brand positioning, in its purest form, is about making the right marketing decisions at the right time. But how do you decide which brand positioning decisions are the right ones? And how do you make those right decisions consistently?
If you’re looking to motivate yourself or someone, who needs fuel to proceed, watch these 5 inspirational videos. You’ll have all the courage you’ll need to strive for those goals, and the confidence that you’ll reach them.
What’s in a name? Earlier this week, Google proved that naming and branding isn’t as simple as A to Z. With the creation of Google’s new holding company, Alphabet, there may be more confusion than clarity. Find out what it all means.
Offices don’t have to be all work and no play. Most people spend an average of 40 hours a week at their job – that’s almost 2,000 hours per year. So it’s no wonder plenty of companies these days are focused on making their spaces more fun, inspirational and inviting. Don’t you wish you worked at one of these 10 coolest offices from around the world?
As summer vacations come to an end and you’re back to your office, desk or classroom, think about how to make your work environment work harder for you. With stacks of paper, endless assignments, long to-do lists and a crowded in-box, it can seem impossible to get ahead. But sometimes even the simplest tweaks to your space can boost productivity.