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Kelsey Blog

Our musings on digital, brand & creativity.

Six Brand Lessons From the Pawn Stars

Andy Fritchley / January 10, 2014

Pawn_Stars_cast1

Watch enough episodes of Pawn Stars and you’ll realize the show isn’t just about antique collectibles.

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Hey Mister, Got Any Gas Money?

Brant Kelsey / December 26, 2013

http://www.flickr.com/photos/marinadelcastell/

Getting a new logo is no substitute for a good plan and appropriate marketing budget. That’s like buying a new brand new car, but not having any gas money.

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How to Use Content Marketing to Attract Qualified Leads

Brant Kelsey / December 23, 2013

http://www.flickr.com/photos/followtheseinstructions/

Instead of spending dollars trying to advertising hoping customers notice and remember, you use content to “pull” qualified visitors into your site.

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With Teens Fleeing Facebook, Should I Change My Social Media Strategy?

Andy Fritchley / December 19, 2013

Teens Fleeing Facebook

With teenagers fleeing Facebook in droves, should business owners change their social media strategy?

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Brand Clarity: Write an Obituary for Your Business

Brant Kelsey / December 16, 2013

an obituary for brand differentiation

Get started on that obituary, and tell the world why your business was important to customers and why there’s void left by its death. In doing so, you’ll have a better idea of what you should be concentrating on and how to better differentiate your company from your competitors.

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Improve Your Customer Experience like Amazon; Minus the Drones.

Brant Kelsey / December 9, 2013

amazon-prime-air

Amazon has tipped their hand, but don’t run out and buy drones. Instead, concentrate on improving your website’s customer experience in 4 critical areas.

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What Millennial Moms love more – Their children or their smartphone?

Andy Fritchley / December 5, 2013

Millennial Moms and Their Smartphones

With the way millennial mothers are glued to their smartphones, it’s fair to ask what they love more, their phone or their children?

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Experiential Marketing: Using the 5 Senses to Bond with Customers

Brant Kelsey / July 26, 2013

experiential marketing

The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners.

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Still A Fan Favorite: Volkswagen’s “The Force”

Andy Fritchley / January 30, 2013

volkswagen-passat-the-force-600-53493

We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game.

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What’s the Korean word for Relevant? Is it Kia?

Andy Fritchley / December 21, 2012

adriana-lima-kia

Kia is one of the fastest growing automakers in the world in no small part to its savvy advertising packed with fun, entertaining, and relevant messaging.

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