Our musings on digital, brand & creativity.
Watch enough episodes of Pawn Stars and you’ll realize the show isn’t just about antique collectibles.
Getting a new logo is no substitute for a good plan and appropriate marketing budget. That’s like buying a new brand new car, but not having any gas money.
Instead of spending dollars trying to advertising hoping customers notice and remember, you use content to “pull” qualified visitors into your site.
Get started on that obituary, and tell the world why your business was important to customers and why there’s void left by its death. In doing so, you’ll have a better idea of what you should be concentrating on and how to better differentiate your company from your competitors.
Amazon has tipped their hand, but don’t run out and buy drones. Instead, concentrate on improving your website’s customer experience in 4 critical areas.
The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners.
We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game.
Kia is one of the fastest growing automakers in the world in no small part to its savvy advertising packed with fun, entertaining, and relevant messaging.