We can only seem to do it one way.
The right way.
If we sound a bit over-confident, there's good reason. We've done it before, we have a process that works, and we can prove it. The techniques we employ may change from client to client, but they always follow our formula for success. It's a distinct process that allows Kelsey Advertising & Design to grow your business - GUARANTEED.
How do we get these results? First, we do a Brand Insight Assessment™ (BIA). This is a survey of company executives, employees and channel partners and/or direct sales. BIA measures alignment of current brand understandings like strategy, structure and execution.
Next, we conduct a Brand Discovery session - the core component of your brand development. This is where we differentiate your brand by looking inside, examining your company, its history, products, people and culture to find your Claim of Distinction and compelling evidence of its truth.
Once we’ve discovered the true essence of your brand and have recommended brand strategies, we'll go to the market for their validation. We get very smart about your audience, your competitors, the category and market trends. We also recommend a thorough Touch Point Analysis – identifying every touch point so a plan can be developed to optimize brand delivery.
This is the point where most of our competitors start (without fully understanding your needs). However, we can confidently begin creating ads, direct mail pieces, a new web presence, sales promotion, etc – all of the marketing and communication tools to claim your new brand position - with the knowledge we will be successful.
Every employee counts. While developing an internal brand message, each employee must take ownership in the new brand. As a CEO, internalizing the brand or marketing to your own staff is one of the most critical initiatives you must support – totally.
At this point, we begin an external execution of your brand strategy with complete confidence that success is imminent. You are armed with a plan to reinforce the brand message at every touch point.
As you've probably read, we're Results AddictsTM. Everyone and everything is held accountable in order for the strategy to succeed. We’ll show you how.
Then, RINSE AND REPEAT. We take a look at where things stand, plan our next move, tweak the plan or stay the course.
A properly crafted brand strategy prevents brand decay and keeps profits and net worth high. Concentrate on your brand and begin to take control of how people view it. Over time and with discipline, it will pay dividends in higher sales. Ultimately, your business and it's reputation will be worth significantly more.
At Kelsey Advertising & Design, we handcraft custom brand strategies for every single client on our roster using our holistic approach, benefiting companies of all sizes. As Certified Brand Strategists and members of The Brand Establishment, Brant Kelsey and his team of experts mesh insightful research and a proprietary discovery process with traditional advertising and fast-moving digital techniques. The unique combination gives life to complete plans addressing each client's branding and marketing strategy needs.
Remember, your brand is a claim of distinction, and the Results AddictsTM at Kelsey won't sleep until we deliver your distinction in the most effective and creative way possible.
