Have you ever sat down and defined your brand advocate? Not just a broad description of your brand’s target audience, but a rich definition of the perfect individual that reflects your brand?
Many clients we work with find this very unnatural: they are absorbed in age bands, income ranges, and socioeconomics tags. If you feel the same, then take a break from this ‘marketing-speak.’ Defining your brand advocate as an individual may seem limiting, but we promise it will create all sorts of ideas and opportunities.
A few examples of the dangers of using age ranges:
Marketing plans typically define the brand’s target audience in age ranges. The range may be 25-30 years old, or it may be 30-40 years old. We’re all familiar with this type of scenario, and all too comfortable with it. The risks of using age ranges become even clearer as the target… Read Full Article
Kelsey has worked with Houze & Associates - a company specializing in the evaluation, design, and administration of employee benefit plans for employees throughout the Southeastern United States - since 1999. As part of an effort to broaden visibility and increase awareness of their offerings, Houze asked Kelsey to assist…Read Full Article
In today's world of advertising, business owners should be focused on the most effective method for creating brand 'awareness' without breaking the bank. The resounding answer seems to lie in establishing a powerful and consistent brand image. So why is brand development so important, and why now? And how exactly…Read Full Article
With the holidays fast approaching, Christmas shopping is on the minds of everyone. It’s great if you can support your local merchants, but some gifts are easier to find and purchase online. I love online shopping! You have an increased selection, lower prices, convenience, and you can shop in your…Read Full Article
If you're one of the many people who are still using Microsoft Internet Explorer 6, you may not be getting the best experience that the Web has to offer. There was a time when IE6 was considered the holy grail of web browsing, offering advanced features and better security than…Read Full Article
