How Internal Brand Development Helps Your Business

Apr 19 2011

-Brant Kelsey

Find out how brand leadership can help you position your company.

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Introducing something new to your customers can be a very exciting prospect. Proceed with caution.

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As part of the first phase of their brand re-birth, Kelsey created a new online prescence for the employee benefit experts, Houze & Associates.

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In today's world of advertising, business owners should be focused on the most effective method for creating 'awareness' without breaking the bank. The resounding answer seems to lie in establishing a powerful and consistent brand image. So why is brand development so important, and why now?...

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During slow times, a business' first instinct is to cut costs. I came across a recent statistic showing how increasing brand loyalty by just 2% is equivalent to a cost reduction program of 10%. Wow! This just underscores the importance of driving your company through the use of an effective brand strategy, a strategy which highlights your claim of distinction.

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