Pulse - The Kelsey Blog (C14)

No more discount racks? Has J.C. Penney lost their mind?

Consumers love the discount racks, but JC Penney is bucking this system by rethinking their entire brand strategy.

If your digital marketing strategy isn’t delivering the ROI you had hoped, you might have overlooked some common mistakes.

If you are spending a lot of time and money on your advertising with little return, you may have a more fundamental problem with your brand.

Have you stopped to imagine how you can integrate mobile into your existing marketing strategy?

In terms of wide acceptance, it’s still relatively early in the game. Get out in front of the competition with some ingenious ideas!

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RT @UCHEUGO: Steve jobs Brand manifesto:1.Focus 2.Don't sell 3.Launch 4.Memorable Messaging 5.Go one step further 6.Impressive Service

RT @iFroggy: 90% of Conversations in Social Media About Banking Occur in Online Forums: http://t.co/HZ6qNSmW

RT @0260mkg: Find your distinction and you've found the recipe for success. - http://t.co/rmivbyk1 > Great advice by @brant_kelsey

RT @jc: The Starbucks Style Guide: http://t.co/pLBVd4tn #dsum12

@foralien Thx for the RT!