Pulse - The Kelsey Blog (C16)

Is the Los Angeles Lakers brand dead?

A truly extraordinary brand begins to decline into mediocrity once a mindset of ‘good enough’ is accepted in its company culture.

Aside from advertising, employees are the first contact customers have with your brand. Make sure they know what they're doing.

No doubt you've heard the famous stories of “over the top” customer service a select few brands are famous for. Can your business do the same?

Find out how brand leadership can help you position your company.

Introducing something new to your customers can be a very exciting prospect. Proceed with caution.

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RT @UCHEUGO: Steve jobs Brand manifesto:1.Focus 2.Don't sell 3.Launch 4.Memorable Messaging 5.Go one step further 6.Impressive Service

RT @iFroggy: 90% of Conversations in Social Media About Banking Occur in Online Forums: http://t.co/HZ6qNSmW

RT @0260mkg: Find your distinction and you've found the recipe for success. - http://t.co/rmivbyk1 > Great advice by @brant_kelsey

RT @jc: The Starbucks Style Guide: http://t.co/pLBVd4tn #dsum12

@foralien Thx for the RT!