During slow times, a business' first instinct is to cut costs. I came across a recent statistic showing how increasing brand loyalty by just 2% is equivalent to a cost reduction program of 10%. Wow! This just underscores the importance of driving your company through the use of an effective…Read Full Article
Congratulations to Brian and Jason on the birth of their bundles of joy.
Brian Handley and wife Kim welcomed their first-born son, Ethan Cole, on January 15. He weighed in at 6 pounds, 4 ounces.
Jason Griffith and wife April welcomed their first-born…Read Full Article
You may be surprised to find examples of design surrounding you almost anywhere you are. Understanding exactly what graphic design is may change your interpretation of how design can benefit you or your company.
Graphic design is the most pervasive art in our world today. It is…Read Full Article
Money is tight and confidence is low, but every cloud has a silver lining, even if it’s hard to find.
Advertising budgets are always the first to be cut during an economic downturn, and if you listen to the magazine and newspaper sectors, this time is no…Read Full Article
Gmail has made a name for itself as a great email system largely because of it's accurate spam filtering, and since it's launch in 2004 has become the 3rd largest free email provider. Google recently released Google Apps for Business, a suite of software-as-a-service business tools including email (Gmail), calendar,…Read Full Article
Kelsey Advertising & Design now has a Twitter page! Check us out at http://twitter.com/kelseyads.
Twitter is a great way to keep up with people and companies. You can see quick updates - just 140 characters - so it's easy to stay up to date without having…Read Full Article
Kelsey welcomes Jason Griffith and Julianna Karr. Jason was recently hired as the newest programmer. Jason will be responsible for programming and back-end development of scripts and web applications. Jason has over five years experience in this field. Julianna joined the team as the new production manager. She will work…Read Full Article
Have you ever heard the saying, “A buyer is not your customer until they buy again.”? There is much truth in this statement.
The number one goal of most every organization is to increase revenue. Likewise, most companies allocate large amounts of time and money toward acquiring…Read Full Article
I read more than my share of billboards. I also flip through magazines skipping the articles and turning straight to the advertisements. Many times I browse websites just to click on the web banners. The search for great advertising is never-ending and is what I enjoy.
When…Read Full Article
In this day and age, virtually every business has a website. It’s a great low-cost marketing tool, but with any marketing, you want to be able to measure its success. With an e-commerce website it’s simple... sales. But it’s not so easy with others.
How do you…Read Full Article
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