Have you ever sat down and defined your brand advocate? Not just a broad description of your brand’s target audience, but a rich definition of the perfect individual that reflects your brand?
Many clients we work with find this very unnatural: they are absorbed in age bands, income ranges,…Read Full Article
Kelsey has worked with Houze & Associates - a company specializing in the evaluation, design, and administration of employee benefit plans for employees throughout the Southeastern United States - since 1999. As part of an effort to broaden visibility and increase awareness of their offerings, Houze asked Kelsey to assist…Read Full Article
In today's world of advertising, business owners should be focused on the most effective method for creating brand 'awareness' without breaking the bank. The resounding answer seems to lie in establishing a powerful and consistent brand image. So why is brand development so important, and why now? And how exactly…Read Full Article
With the holidays fast approaching, Christmas shopping is on the minds of everyone. It’s great if you can support your local merchants, but some gifts are easier to find and purchase online. I love online shopping! You have an increased selection, lower prices, convenience, and you can shop in your…Read Full Article
If you're one of the many people who are still using Microsoft Internet Explorer 6, you may not be getting the best experience that the Web has to offer. There was a time when IE6 was considered the holy grail of web browsing, offering advanced features and better security than…Read Full Article
On what was a gorgeous, sunny day, you now notice dark storm clouds fast approaching. The sun disappears behind overcast skies and swift gusts of wind begin to blow. Pouring rain, thunder and lightning commence. The storm is violent, but fortunately short-lived. The clouds, wind, and rain leave as quickly…Read Full Article
Kelsey won three awards in the 2009 International Davey Awards competition. A gold award was received for the Kelsey website, and two silver awards were received for Rape Response High School Curriculum and the DASH Neighborhood Revitalization brochure. The 2009 Davey Awards featured over 4,000 entries from the best small…Read Full Article
As a business owner, you have spent alot of time and consideration on your current website. What you may be wondering now is, is it possible to translate the big ideas of your current site into a smaller space such as the mobile web. This article will aid you and…Read Full Article
Kelsey won three awards in the 2009 MarCom Awards competition. The awards were received for the McDonald's mobile website, the Hills & Dales Estate iPod Touch App, and the Good Sam Benefit CD. Two awards were Platinum, the highest honor in the competition, and one was Gold. Kelsey is proud…Read Full Article
It is an indisputable fact that there is success in advertising. With the right ad campaign, your start- up business has the potential to become a Fortune 500 company; you can even lure the most brand loyal consumer away from his favorite brand. However, your business's current budget may not…Read Full Article
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