Brandon Eley Selected to Co-author New Book

LaGrange, GA, Mar. 10,2008 -- Local web developer and digital marketing expert selected to co-author book on the art of online marketing. Kelsey Advertising & Design’s Brandon Eley Selected by SitePoint.com and O’Reilly Media to write “The Art and Science of Online Marketing.”

Brandon Eley, Interactive Director for Kelsey Advertising & Design of LaGrange, has been tapped by one of the world’s most popular professional online communities to co-author a new book. The working title is “The Art and Science of Online Marketing,” and it’s scheduled to hit book shelves and Amazon.com in May, offering an extensive introduction to the world of online marketing.

Eley, who was named “E-Commerce Guru of the Year” for 2008 by SitePoint.com, a website for professional web designers and developers with more than 300,000 members, is working with SitePoint’s Director of Marketing, Shayne Tilley, to write what the authors say will be the first complete overview of the full landscape of online marketing.

“Marketing has changed dramatically since the advent of the internet, and there are many books on the market that address specific aspects of it, but no one has written the definitive introduction to the broad-based scope of marketing online. We are filling that niche with this book,” said Eley.

According to Eley, the book is being written for small business owners, online retailers, and traditional marketing experts who want to understand all aspects of a successful digital advertising and marketing program. SitePoint.com approached Eley to assist in writing the book based on his more than eight years as a contributor to the website’s community and newsletters, as well as his experience creating integrated online marketing campaigns for major clients such as McDonalds.

“Brandon is an excellent choice to write this book, because he has spent his entire career on the leading edge of digital marketing. Our clients benefit from Brandon’s expertise on a daily basis, and by compiling this book he is sharing his years of experience and insight about topics that will benefit both business owners and marketing professionals,” said Brant Kelsey, principal of Kelsey Advertising & Design.

Eley, whose internet technology firm EleyTech was acquired by Kelsey Advertising & Design in 2006, has been on the leading edge of online marketing and e-commerce for more than a decade. His personal online shoe retailer 2BigFeet.com, is a success story in its own right. It is considered to be the premier online source for large-sized shoes and has been in business for almost ten years.

In his role as Interactive Director for Kelsey Advertising & Design, Eley is responsible for architecting traditional websites, mobile websites, and web applications and creating integrated marketing programs for local, regional and national clients. He recently led the development of the mobile website for McDonalds. He is certified as a Qualified Google Advertising Professional.

The Art and Science of Online Marketing is being published by SitePoint and O’Reilly Media. The book will be available in major book store chains and through Amazon.com, O’Reilly.com, and SitePoint.com.
Kelsey says his firm will host a book signing and reception for Eley in May at the agency, located at 133 Main Street in LaGrange. To pre-order a copy of the book, contact Eley at 706 298 2738, or email .(JavaScript must be enabled to view this email address)


About Kelsey Advertising & Design

Kelsey Advertising & Design offers traditional and digital advertising and marketing services to clients both small and large. Expert staff and the only Certified Brand Strategists in Georgia focus on creating results-oriented marketing that helps businesses grow. Brant Kelsey and his team of experts mesh insightful research and a proprietary discovery process with traditional advertising and leading edge digital techniques to help businesses succeed in today’s complex marketplace. Visit www.kelseyads.com for more information.