
Lagrange, GA – August 28, 2009 – A well-known and respected ad agency principal from this area has received the prestigious designation of Certified Brand Strategist (CBS) today, having completed the demanding graduate-level course run by The Brand Establishment, the only national organization that certifies brand development experts.
“Brands are the international currency of the 21st century and strategy is what makes companies successful,” says Tom Traynor, Managing Partner of The Brand Establishment. “Our Brand Establishment agency principals will be able to wisely steer their clients through good times and bad. They’ll provide the best possible service to their clients, and set the bar for their competition.”
Brant Kelsey, founder of Kelsey, the area’s leading marketing communications firm, joins 29 other Certified Brand Strategists across the country.
Kelsey was certified by the The Brand Establishment partners, faculty and Board of Advisors, a group of respected brand experts, industry professionals and agency leaders nationwide. On the 2008-2009 Certification Advisory Board was Tony Mikes, Executive Director of Second Wind, the largest training network of advertising agencies in the world. Alongside him was Alan Brew, Partner and Senior Vice President of Brand Strategy Development for RiechesBaird in Irvine, CA , William MacElroy, President of Socratic Technologies in San Francisco, CA. and Mike Hanley, Professor of Marketing, the Department of Journalism, Ball State University, Muncie, IN.
“Developing the curriculum for this one-of-a-kind certification program was a task that we took great pleasure in,” said Jim Hughes, founder of the Brand Establishment. “The Brand Establishment has accomplished its goal of defining brand development and this program ensures that brand strategists across the nation have the opportunity to expand and hone their expertise.”
About The Brand Establishment
The Brand Establishment is the only national brand certification organization that trains and designates brand strategy consultants with a proven methodology using the proprietary brand discovery process, “Turning the Telescope™”. Advertising, marketing and public relations firm principals complete a graduate-school-level course and lab work to achieve a Certified Brand Strategist designation. Founded and managed by industry veterans who have developed better brands for more than 200 companies and organizations. For more information about The Brand Establishment and Brand Strategist Certification, visit www.BrandEstablishment.com.