McDonald’s MeEncanta.com Goes Mobile

McDonald’s now reaches Hispanic consumers on smartphone devices through mobile-optimized advertising on MeEncanta.com (a sister site of McDonalds.com).

Through digital media buys and redirected mobile traffic from MeEncanta.com, mobile Hispanic consumers are directed to targeted, landing pages optimized for smartphones. These mobile landing pages feature full-length video playback of national advertising messaging and are offered entirely in Spanish.

Made possible through a collaboration between Kelsey Advertising & Design, McState.com, McDonald’s Corporation, and Alma DDB, these mobile sites are enhancing digital Spanish messaging in the U.S.

All MeEncanta.com mobile landing pages feature a single concept -- the McDonald’s monopoly game or the return of McRib -- with limited copy and controlled graphics. All graphics render in appropriate size and resolution depending on the smartphone platform such as iPhone, Droid, or Blackberry.

Videos are also rendered appropriately depending on the smartphone platform. With the multitude of mobile video protocols in place worldwide and the diverse video and audio compression techniques available, serving a correctly rendered video is important to consumer messaging.

Next time you’re browsing the Internet on your smartphone, be sure to check out our handiwork at meencanta.com. Disfrute! Enjoy!