One of the fastest growing social networks of all time, Pinterest has announced a new type of board to keep projects personal and private. These 'Secret Boards', are like standard Pinterest boards allowing users to pin images and videos, but pins are not shared among the general Pinterest community. Secret boards can be shared with a smaller audience of your own choosing, which got us to thinking: What are some ways to use these private boards for marketing, brand development or company initiatives?
Here's a short list we came up with. Look forward to hearing your ideas and suggestions. Happy pinning!
1. Website Redesign Project.
Collect images and inspirational pieces for a website makeover - without letting the cat out of the bag about the project. Whether it's a clever way to navigate, unique content distribution, fantastic visuals or an unforgettable JQuery gallery, it's all ripe for pinning.
2. Prospecting for new clients.
Keep a collection of the sales prospects you're setting your sights on next. Keep tabs and notes on your prospects as you seek out the next big fish.
3. Inspiration for Re-branding.
Thinking about rebranding your corporate identity? Start compiling inspirational visuals including color choices, great logo marks, phenomenal photography, typography ideas, websites, and brochures. Anything and everything that catches your eye is pinned - all without letting others know anything is in the works.
4. Seeking out Job Candidates.
Have an open position in your company? Go ahead and pin your top candidates for the position. They'll never know as you keep tabs on and compare each candidate.
5. Expanding your Business (or starting a new one).
Use your secret board to pin concepts, renderings and illustrations of expansion ideas. Maybe there's a new location you're considering - pin information about the locale. Perhaps there's a new product offering - pin similar products for comparison.
6. Gift ideas for the Boss.
When the boss is happy, everyone is happy! Keep that special someone in mind during the holiday season or during Boss' Week as you and your cohorts share gift ideas on a secret board away from the prying eyes of the one-in-charge.
Look forward to hearing your ideas on secret boards. Visit my Pinterest page here: Andy's Pinterest Page