We're fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game. (Note: I jest - huge football fan here).
Working in an advertising firm AND being a football fan makes the Super Bowl that much sweeter - I get to enjoy the pinnacle of the sporting world combined with the pinnacle of the advertising world. Perfection.
Some advertisers are literally ahead of the game this year - most notably, Anheuser-Busch. A-B has launched a social media campaign punctuated by a transformed 200-room hotel in New Orleans tagged the Bud Light hotel. Read more about that here.
Another advertiser who likes to stay 'ahead of the game' is Volkswagen who has pre-launched their ad campaign, Get In. Get Happy.
VW has the distinction of the most shared advertisement of all time, "The Force," that debuted during the 2011 Super Bowl. Featuring a wee-sized Darth Vader who attempts to use "the force" on household objects and pets, this commercial still remains popular with consumers and is my personal favorite Super Bowl ad.