Popular comedians show us how offering customers easy access to your expertise can help you build a strong brand.

Are celebrity endorsements a thing of the past? I say No, and I'll tell you why.

If done correctly, the "earned media" technique of inbound marketing can result in a higher number of leads and sales for your business.

Despite a potential brand management nightmare, the NFL has emerged stronger than ever by handing down punishment to the New Orleans Saints.

Understand the phases of employee development and you'll develop an army of brand-driven employees resulting in a thriving business!