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How does Kia stay relevant in today's hyper-competitive auto market? Hip and relevant commercials certainly don't hurt.
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If your product or service is substantively different from those of your competition, make sure your customers and prospects know about it.
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Before you embark on an extensive brand loyalty campaign, consider doing an overall assessment of your entire customer lifecycle. Here's why.
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What is a full-sized robot, bonsai tree, accordion and Abraham Lincoln doing in an airline safety video?
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Since Pinterest has unveiled secret boards for pinning, here are six clever ideas to put these boards to use for brand development and company initiatives.
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