Brand positioning, in its purest form, is about making the right marketing decisions at the right time. But how do you decide which brand positioning decisions are the right ones? And how do you make those right decisions consistently? […]
Tag: Brand Development
Why a Franchise Brand Might Crash and Burn
They wanted to be cool. They wanted to be relevant. They wanted to be up-to-date and different. They wanted to be J.C. Penney, sure, but with their 2010 annual sales falling, they wanted to remake their 110-year-old brand into a department store fit for the 21st century. So they hired CEO and former Apple retailer, […]
Every Brand Needs a Story
Everyone has a story to tell – even your business. And it’s that story that makes people feel something about your company. It’s that story that makes your customers and prospects want to engage with your company and even promote it to others. A good story can compel people to change, drive them to action, […]
THINCing about the Life of a Brand
What started out as a vision for Troup County students, is now a reality. Our client, THINC College & Career Academy recently broke ground on their new facility at West Georgia Technical College. Although it seems like just a beginning, so much work has already gone into the creation of a college and career academy […]
Rebranding the Washington Redskins
Or should I write, Red*****? In June, the United States Patent and Trademark office declared the eighty year-old football nickname “disparaging” to Native Americans, as they immediately stripped the franchise of its trademark registration. […]
Why your brand needs glue.
Brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent. […]
Could This be the Atlanta MLS Team Name?
Major League Soccer is coming to Atlanta – team names like the “Atlanta Phoenix,” “Premier Atlanta,” and “Atlanta Firebirds” have been thrown around, but nothing has really stuck in the minds of fans. Not yet, at least. […]
Six Brand Lessons From the Pawn Stars
Watch enough episodes of Pawn Stars and you’ll realize the show isn’t just about antique collectibles. […]
Brand Clarity: Write an Obituary for Your Business
Get started on that obituary, and tell the world why your business was important to customers and why there’s void left by its death. In doing so, you’ll have a better idea of what you should be concentrating on and how to better differentiate your company from your competitors. […]
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Improve Your Customer Experience like Amazon; Minus the Drones.
Amazon has tipped their hand, but don’t run out and buy drones. Instead, concentrate on improving your website’s customer experience in 4 critical areas. […]
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