Major League Soccer now has a name in Atlanta. The 22nd MLS franchise, Atlanta United FC officially launched its new name, logo and club colors at an event held for team supporters in midtown last night . The reveal was made through this video narrated by long-time soccer commentator Jon Champion:
The team’s logo features a circle reminiscent of the city’s seal and Olympic heritage with a bold “A” at the center of the circle. Behind the “A,” five black and red stripes represent the five pillars of the club: unity, determination, community, excellence and innovation.
The club also unveiled its new Twitter hashtag: #ATLUTD. So be sure to check it out.
Kicking off in 2017, Atlanta United FC will play their home games in a new state-of-the-art, retractable-roof stadium in downtown, and the team will sport three primary colors: black (symbol of strength and power), red (a reflection of pride and passion) and gold (representing excellence).