You may be surprised to find examples of design surrounding you almost anywhere you are. Understanding exactly what graphic design is may change your interpretation of how design can benefit you or your company. […]
The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners. […]
Read More… from Experiential Marketing: Using the 5 Senses to Bond with Customers
College football season is just around the corner, and with it comes tailgating, rivalries, honored traditions – and school mascots. For better or worse, college football mascots are an extension of the school’s brand. A good mascot embodies the brand of the college, is memorable and excites fans and followers. See if your school is among this list of 15 top mascots for 2015. […]
Brand positioning, in its purest form, is about making the right marketing decisions at the right time. But how do you decide which brand positioning decisions are the right ones? And how do you make those right decisions consistently? […]
What’s in a name? Earlier this week, Google proved that naming and branding isn’t as simple as A to Z. With the creation of Google’s new holding company, Alphabet, there may be more confusion than clarity. Find out what it all means. […]
As summer vacations come to an end and you’re back to your office, desk or classroom, think about how to make your work environment work harder for you. With stacks of paper, endless assignments, long to-do lists and a crowded in-box, it can seem impossible to get ahead. But sometimes even the simplest tweaks to your space can boost productivity. […]
So many social media sites, so little time. How do you know how to navigate them and which ones matter most? Not only for you personally, but also for your business. Check out our top 10 social media outlets to see which are right for you. […]
Read More… from Best Quick Guide to Top 10 Social Media Sites
We all know that having a website is paramount to the success of any business these days; nearly everyone has one. However, having a website, new or old, is a lot like homeownership – You don’t realize the amount of time, effort and money involved until you have the pleasure of owning one. […]
There’s more to fireworks than meets the eye. Did you know 12+ different types of aerial fireworks exist – each with a unique name and science behind its colors? Almost like a brand guidelines manual! Here’s how you can impress your friends and family with your fireworks knowledge this July 4th. […]
Whether you’re traveling to another country, vacationing to the beach, or moving from bed to sofa, take these books with you. […]
Read More… from Summer Reading List for Branding and Business