Kelsey Blog

Our musings on digital, brand & creativity.

The 3 A’s of Brand-Driven Employees

Brant Kelsey / May 23, 2018

From the moment a new employee starts their job, they begin on a journey. The ultimate destination for every employee is that they become a brand-driven employee. During the process, there are three A’s to remember.
 
Aware
First an employee must be immersed in the positive practices and processes that make your company what it is. If your brand has problems at the employee level, this is where you need to snuff it out. Hopefully your company has a good reputation as a great place to work. Otherwise, your hiring process, orientation, and first couple of weeks on the job are the first intimate encounters they have with your company.
 
What they hear during this time is paramount. As CEO, YOU are the number one brand champion. As you’ve heard, it starts at the top. Talking about the brand everyday with new and seasoned employees makes them aware of just how important a strong brand is.
 
Absorb
If well-coached, an employee will transition from an employee who is just aware of the brand’s promise to one that begins to absorb what’s really going on around them. They begin to understand the business objectives. They start to “walk the walk” and “talk the talk”. If your business is practicing good processes, your employees will absorb them. If your processes are bad, they absorb those too.
 
Ambassador
A brand ambassador is one that has heard the brand (aware), one that has seen and understands the brand (absorb), and has finally started to live the brand (ambassador).
 
This is the point when an employee falls in love with the company. They begin to tell everyone they meet about it. They try to get their friends and family to work there. They brag about the great fun they have, how successful the business is, and they try to promote the business “as the only possible choice.” Just like in love, they become passionate about doing a great job for the business, the customers and their co-workers.
 
Begin to think about how you foster and shape your staff at each phase, and you’ll develop an army of brand-driven employees resulting in a thriving business!

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How does Graphic Design Impact You?

kelseyads / May 22, 2018

You may be surprised to find examples of design surrounding you almost anywhere you are. Understanding exactly what graphic design is may change your interpretation of how design can benefit you or your company.

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Why is Your Brand Positioning Important?

Brant Kelsey /

Brand positioning, in its purest form, is about making the right marketing decisions at the right time. But how do you decide which brand positioning decisions are the right ones? And how do you make those right decisions consistently?

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How To Be More Creative: Tips From An Agency

Andy Fritchley / October 25, 2016

When you work in an ad agency, you’re just expected to be creative. Clients expect clever ideas and it’s our job to deliver those ideas. True creativity can be a challenge, so here are nine tips that precipitate the right environment for creativity.

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Where does your company rank? Take the Google test.

kelseyads / October 2, 2016

For websites, the best way to “market upstairs” is through search engine optimization (SEO).

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How to Grow Your Company’s Facebook Audience

Jessica Brannen / September 12, 2016

Some look at Facebook fans as they look at money: the more, the better. But Facebook should not turn into a rat race for numbers. Remember the old adage: it’s better to have one Facebook fan who cares about your business than ten who don’t.

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How to Respond to Negative Reviews

Jessica Brannen / September 7, 2016

When someone posts a poor review, you must respond. So, follow these steps toward better responding.

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Do you know how to hashtag?

Jessica Brannen / August 18, 2016

Hashtags dominate the online world, but do people know the correct way to use them? In social media, the almighty hashtag can range from being succinctly informative to humorously absurd. Hashtags are diverse and creating them requires a good deal of imagination.

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Why Your Brand Needs Glue

Brant Kelsey / August 3, 2016

Brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent.

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