As the old saying goes, “you can’t judge a book by its cover”, but that’s exactly what your audience is doing.
Your “cover” is what everyone sees before any experience with your company. While your customer service may be excellent or your products are of great quality, if you’re design doesn’t send that same message, you’re losing potential customers. […]
Cause marketing is at work everywhere you look. Right now, even our town is “painted pink” for breast cancer awareness. Customers have come to expect organizations – both big and small – to support a worthy group or organization. […]
To some, social media comes naturally, to others, not so much. And when it doesn’t come naturally to celebrities, the entire world notices. Take a look at these 10 celebrity social media fails that make you wonder “what were they thinking?” […]
Marketing in the past was all about pushing rather than pulling. À la “Mad Men,” marketers bought ad space in mainstream media like television, radio, magazines and newspapers. Now, it’s all about engaging with customers and pulling them to you. In today’s tug-of-war for consumers, here’s how the pull of inbound marketing stacks up against the push of outbound tactics. […]
Nearly 85% of consumers cite color as their main reason for buying a product. So it’s no coincidence that big companies choose the color used in their logo for a particular reason. Check out this infographic to get the real story behind some big name logos. […]
You may be surprised to find examples of design surrounding you almost anywhere you are. Understanding exactly what graphic design is may change your interpretation of how design can benefit you or your company. […]
The intent of experiential marketing is to create a memorable and emotional connection between the consumer and the brand to form customer loyalty and influence purchase decision. Enjoy this list of 10 very cool and creative examples of experiential marketing. […]
Read More… from 10 Very Cool Examples of Experiential Marketing
The human senses are keen. Touch, tastes, smells, and sounds have the power to evoke powerful memories for people. That’s good news for business owners. […]
Read More… from Experiential Marketing: Using the 5 Senses to Bond with Customers
College football season is just around the corner, and with it comes tailgating, rivalries, honored traditions – and school mascots. For better or worse, college football mascots are an extension of the school’s brand. A good mascot embodies the brand of the college, is memorable and excites fans and followers. See if your school is among this list of 15 top mascots for 2015. […]