How to Increase Visitors to Your Website

kelseyads / November 18, 2014

You want to use your website to gather more customers, right? Of course you do. Nobody builds a website to let it sit unseen. We build websites to project ourselves, our businesses and our brands on the web.

So how do you attract more visitors?

Attracting more website visitors isn’t too difficult, as long as you keep these tips in mind.

Loading Time

No one likes to wait, especially in our fast-paced digital world. Lines at the grocery store. Traffic at stop lights. Wait time at Starbucks. Whatever slows our day, we feel frustrated toward.

So it’s no wonder slow-loading websites harm your traffic. Indeed, according to a study by Brand Perfect, 67% of consumers abandon websites and online sales due to slow loading pages. 67%. That’s an enormous amount of traffic going elsewhere.

Your website could be slow for a number of reasons. You may have a bad web hosting service we recommend this hosting and deal BlueHost Black Friday Coupon 2016, or your code may be too bulky, or your webpages could be uncompressed. Whatever the reason, you’ll want to find and fix it fast. Like, high speed Internet fast.

Blog Posts

Build a blog and traffic will come.

According to Hubspot, having a blog on your website leads to 55% more website visitors, and, even more importantly, 57% of businesses have acquired not just a visitor but a customer through their company blog.

Successful blogs, however, take time. Don’t feel discouraged if blogging hasn’t increased your website’s numbers in the first few week. Just keep writing, keep revising, keep publishing blog articles. Publish at least once a week if you want to optimize your results.

Colors and Fonts

Though not everyone is artistically minded, most everyone knows when colors clash and when colors match. A website with too many colors, too much flash, too much gloss may detract visitors. Same with fonts.

First impressions are 94% design-related, so having a professionally-designed website is always a good investment.

Broken Hyperlinks

I’m sure this has happened to you: you see something you like on a website, you click on the link, and you’re taken to a page that reads: “server can’t find the page you’re looking for.”

Broken links not only frustrate visitors, but also appear unprofessional. Most importantly, they make your website seem incomplete, which is definitely not what you’re trying to convey to your visitors.

So double check all links on your website. Ask your friends/spouse to click on the website and browse. Make sure every link is alive and well.

Search Engines

By far, search engines are the best way to drive traffic to your website. In fact, a study by Outbrain showed that search is the number one driver of traffic to websites, beating out social media and all traditional marketing strategies.

The trick, then, is to find those keywords that rank you high in an organic Google search. To do this, check out our infographic, 5 Areas to Keyword Optimization for some great tips.


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5 responses to “How to Increase Visitors to Your Website”

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