Your brand is a belief. It’s a belief of how you’ll do business. It’s a belief your customers have about your company and what it means to them. It’s a belief you pass on to your employees and how they feel about working for you. Every company “is” a living breathing brand, and like a muscle, it needs to be worked to grow and gain strength.
Brand development is not just about marketing. It’s about aligning your business processes and communication (internal/external) with your business goals. It’s about creating a deep bond with your customers to the point where they prefer your brand over any other in your category. Your company becomes relevant in their lives.
Occasionally, a company will lose their way, concentrating more on harvesting profits now, versus sowing future growth. Building a strong brand results in solid messaging to the marketplace, unconscious expectations from your customers and business partners, and ultimately larger growth – it will also become a talent magnet. Allowing you to hire better employees.
We believe your brand is more than a pretty logo. We take a top down approach when building your brand. If leadership hasn’t bought into the notion of strengthening the brand through a stronger positioning, then it won’t succeed.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression.
Kelsey is the only firm in Georgia with two Certified Brand Strategists on staff. We’re ready to help you build your company brand with Turning the TelescopeTM, our proprietary brand building process. Here’s how it works:
If your company is interested in strengthening its brand, contact us. We’ll be happy to speak with you about how Turning the TelescopeTM can improve your bottom line, help you hire better talent, and become a preferred brand in your industry.