Still A Fan Favorite: Volkswagen’s “The Force”

Andy Fritchley / January 30, 2013

We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game. (Note: I jest – huge football fan here).

Working in an advertising firm AND being a football fan makes the Super Bowl that much sweeter – I get to enjoy the pinnacle of the sporting world combined with the pinnacle of the advertising world. Perfection.

Some advertisers are literally ahead of the game this year – most notably, Anheuser-Busch. A-B has launched a social media campaign punctuated by a transformed 200-room hotel in New Orleans tagged the Bud Light hotel. Read more about that here.

Great Advertising

Another advertiser who likes to stay ‘ahead of the game’ is Volkswagen who has pre-launched their ad campaign, Get In. Get Happy.

VW has the distinction of the most shared advertisement of all time, “The Force,” that debuted during the 2011 Super Bowl. Featuring a wee-sized Darth Vader who attempts to use “the force” on household objects and pets, this commercial still remains popular with consumers and is my personal favorite Super Bowl ad.


Having tinkered with software and technology his entire life, it was only fitting for Andy Fritchley to wind up in a digital playground -- Kelsey -- a brand marketing and strategy firm. Through the Brand Establishment, Andy is one of a handful of Certified Brand Strategists in the nation, helping clients with brand development, interactive projects, social media strategies and killer creative work. You can find Andy on and Twitter.

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