Kelsey articles related to Marketing.

A Little Kindness Goes A Long Way – For Brands

Sarah Bearden / November 9, 2018

Picture yourself standing in the coffee aisle at the grocery store. You’ve narrowed your search for the perfect coffee down to two products. The first coffee is a well-known brand. The familiar logo instantly catches your attention. The second coffee is more expensive and does not have traditional coffee packaging. Its unfamiliar packaging draws you […]


6 Tips to Market on Pinterest

Jessica Brannen / July 26, 2016

In one year, Pinterest has risen from a 48.7 followers to 100 million users. With 81% of online consumers trusting information and advice from Pinterest and 47% making decisions off Pinterest pins, Pinterest is the place for your brand. But, to those unfamiliar with the platform, Pinterest can be difficult. So we’ve put together these 6 tips to […]


Marketing Tug-of-War: Inbound vs. Outbound

kelseyads / September 9, 2015

Marketing in the past was all about pushing rather than pulling. À la “Mad Men,” marketers bought ad space in mainstream media like television, radio, magazines and newspapers. Now, it’s all about engaging with customers and pulling them to you. In today’s tug-of-war for consumers, here’s how the pull of inbound marketing stacks up against the push of outbound tactics.


9 Email Marketing Ideas For Your Business [Infographic]

kelseyads / October 28, 2014

Email marketing is one of the most effective tactics out there. If opened, an email potentially places a pebble in your reader’s shoe: you give them something to think about and to think about later.


What’s fast and hard to capture? Sparkler writing (but here’s how).

kelseyads / July 2, 2014

Saturday is Independence Day. Have you bought your sparklers? You’ll want to after you learn the secret of sparkler writing photography.