THINCing about the Life of a Brand

Andy Fritchley / February 25, 2015


What started out as a vision for Troup County students, is now a reality. Our client, THINC College & Career Academy recently broke ground on their new facility at West Georgia Technical College. Although it seems like just a beginning, so much work has already gone into the creation of a college and career academy designed to ensure our students are prepared for today’s workforce and our businesses have the skilled labor they need.

To help market THINC in the community, Kelsey developed the academy’s name, brand identity, collateral, award winning website and online presence. Over the course of the brand development process, we facilitated many brand sessions and focus groups, seeking feedback from students, parents and community. More than just a name and a logo, the brand embodies the organization – speaking to its personality and unique value propositions. That personality is what comes to life in all marketing mediums.

No matter who the audience is – students, parents, businesses or community leaders – we always position THINC as offering a business-like approach to education and shaping work-savvy students for a demanding workforce. You’ll see it in the website’s design and function, the messaging in the THINC blog, social media posts and news releases, brochures, direct mail – and even promotional items like Print My Logo T-shirts and bags. Everything is an extension of the THINC brand.

Even the facility reflects the THINC brand and promise – always with a focus on a hands-on, real-world approach to education. THINC’s 53,000-square-foot space, which will open to students in August 2015, will feature cutting-edge learning labs, as well as innovation rooms for creative learning.

Supported by The Technical College System of Georgia, the Georgia Department of Education and the Office of the Lt. Governor, College and Career Academies like THINC are offering groundbreaking learning experiences that focus on what’s needed in their community and workforce. They’re bringing relevance to high school students’ education.

 

Why THINC? By the numbers:

  • Only 34 percent of Georgia adults have an associates degree or higher.

  • Troup County has a 72 percent high school graduation rate.

  • That means approximately 300 students drop out of high school per year in Troup County.

 


ABOUT THE AUTHOR:

Having tinkered with software and technology his entire life, it was only fitting for Andy Fritchley to wind up in a digital playground -- Kelsey -- a brand marketing and strategy firm. Through the Brand Establishment, Andy is one of a handful of Certified Brand Strategists in the nation, helping clients with brand development, interactive projects, social media strategies and killer creative work. You can find Andy on and Twitter.



One response to “THINCing about the Life of a Brand”

  1. John Asbell says:

    Kelsey has been able to accomplish in two short years what takes decades for most ‘start-up’ businesses, an image and brand recognition that has leveraged unprecedented business results for our College & Career Academy. I had the honor of working alongside Andy and Kelsey team members as our community established the vision and confirmed the mandate of developing and implementing one of the most innovative College & Career Academys in our state.. Kelsey was a seamless member of our team that deftly placed into the heart of our planning and execution a brand and image that beats with energy, relevancy, and bottom line effectiveness. They are truly a great business & community partner to whom we hold in the highest regard.

    John Asbell
    Founding Chair
    THINC College & Career Academy