As the old saying goes, “you can’t judge a book by its cover”, but that’s exactly what your audience is doing.
Your “cover” is what everyone sees before any experience with your company. While your customer service may be excellent or your products are of great quality, if you’re design doesn’t send that same message, you’re losing potential customers. […]
Cause marketing is at work everywhere you look. Right now, even our town is “painted pink” for breast cancer awareness. Customers have come to expect organizations – both big and small – to support a worthy group or organization. […]
To some, social media comes naturally, to others, not so much. And when it doesn’t come naturally to celebrities, the entire world notices. Take a look at these 10 celebrity social media fails that make you wonder “what were they thinking?” […]
Marketing in the past was all about pushing rather than pulling. À la “Mad Men,” marketers bought ad space in mainstream media like television, radio, magazines and newspapers. Now, it’s all about engaging with customers and pulling them to you. In today’s tug-of-war for consumers, here’s how the pull of inbound marketing stacks up against the push of outbound tactics. […]
The intent of experiential marketing is to create a memorable and emotional connection between the consumer and the brand to form customer loyalty and influence purchase decision. Enjoy this list of 10 very cool and creative examples of experiential marketing. […]
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If you’re looking to motivate yourself or someone, who needs fuel to proceed, watch these 5 inspirational videos. You’ll have all the courage you’ll need to strive for those goals, and the confidence that you’ll reach them. […]
Offices don’t have to be all work and no play. Most people spend an average of 40 hours a week at their job – that’s almost 2,000 hours per year. So it’s no wonder plenty of companies these days are focused on making their spaces more fun, inspirational and inviting. Don’t you wish you worked at one of these 10 coolest offices from around the world? […]
Have you been tagged in a photo that was either so unflattering or too embarrassing to allow on your Facebook page? Even if you’ve hidden the photos, they may still be out there. Learn how to find and hide these pieces of proof you’re not 100% spectacular. […]
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Facebook has become a perpetual distraction, cutting into everyday life – to the point of becoming an addiction for some. Are you or someone you know addicted to Facebook? Take a look at this list to see if you might be a Facebook addict. […]