I’ve had more than my fair share of discussions with business owners who don’t have time to blog. They believe it to be an extravagance that doesn’t lead to direct sales, or worse yet, they have better things to do with their time. pamphlets and business cards still carry more importance. I guess because you […]
Read More… from 3 More Reasons Small Business Owners Should Blog
Facebook is undeniably the most successful networking site ever. However, despite social media experts saying “you should have a Facebook page,” if you have no objective, what’s the point? Facebook is NOT pointless. If you have a plan with set goals – as you would with any marketing strategy – your chance of running a […]
Read More… from 4 Ways To Put Facebook To Work For Your Business
As the mobile web continues to evolve, the door of opportunity remains open for interactive marketers. Analysts are already proposing companies will spend $1.8 billion dollars on strategies like location-based advertising by 2015; and with so many new ways of connecting consumers with their peers and places of interest, it is no surprise everyone is […]
Read More… from Location-Based Ads: What’s All The Hype About?
Many large companies are taking advantage of the great opportunities the mobile web provides. They are optimizing their existing sites for mobile, they’re tapping into mobile advertising, mobile landing pages, mobile applications, and so much more. Conversely, smaller businesses are on the exact opposite end of the spectrum; they are not adopting this technology as […]
Read More… from The Mobile Disconnect: 4 Things Small Businesses Can Do to Create Big Opportunities!
It’s no secret that location-based social networks are growing in popularity and usage. While planning your mobile web strategy and assessing mobile marketing opportunities, don’t forget about these services. People are interacting with your company on Foursquare, Gowalla, Yelp and more. If you’re not there to monitor reviews and provide feedback, you’re missing the chance […]
If you have ever marketed your business online, chances are you’ve bought more than one domain name over the years. It’s important to periodically review all of your domains, even the old ones pointing to a micro-site promotion you ran eons ago. If you don’t, you may be losing out on traffic, money, or even […]
Read More… from 3 Reasons Long-Term Domain Registrations Make Sense
McDonald’s now reaches Hispanic consumers on smartphone devices through mobile-optimized advertising on MeEncanta.com (a sister site of McDonalds.com). Through digital media buys and redirected mobile traffic from MeEncanta.com, mobile Hispanic consumers are directed to targeted, landing pages optimized for smartphones. These mobile landing pages feature full-length video playback of national advertising messaging and are offered […]
Gmail has made a name for itself as a great email system largely because of it's accurate spam filtering, and since it's launch in 2004 has become the 3rd largest free email provider. Google recently released Google Apps for Business, a suite of software-as-a-service business tools including email (Gmail), calendar, documents and intranet websites customized […]
In this day and age, virtually every business has a website. It’s a great low-cost marketing tool, but with any marketing, you want to be able to measure its success. With an e-commerce website it’s simple… sales. But it’s not so easy with others. How do you measure the success of your website? First, determine […]
Your customers are on the go. You’re out with friends, and it’s almost time for dinner. None of you can decide “what sounds good”, until your someone mentions that new place somewhere downtown. What’s on the menu? How much is it? WHERE is it? Your friend pulls out his trusty mobile phone and “Googles” it. […]