Kelsey articles related to Digital Strategy.



With Teens Fleeing Facebook, Should You Change Your Social Media Strategy?

Andy Fritchley / December 9, 2015

Teens Fleeing Facebook

With teenagers fleeing Facebook in droves, should business owners change their social media strategy?

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Improve Your Customer Experience like Amazon; Minus the Drones.

Brant Kelsey / December 2, 2015

Amazon has tipped their hand, but don’t run out and buy drones. Instead, concentrate on improving your website’s customer experience in 4 critical areas.

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Give ’em What They Want. Add a Blog.

Brant Kelsey / November 4, 2015

As you have already heard a hundred times, a blog is an essential part of your online strategy. Not only does the blog let your customers know what your company does, but it also highlights your insights and ability. And it serves an even more important purpose. Your blog provides valuable keywords that visitors surfing […]

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What Millennial Moms Love More – Their Children or Social Media?

Andy Fritchley / October 5, 2015

With the way millennial mothers are glued to their smartphones, it’s fair to ask what they love more, their phone or their children?

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Pull. Don’t Push. Inbound Marketing and Why It’s Important

Brant Kelsey / April 12, 2012

The following is an excerpt from our newest e-book on inbound marketing. Download it here. Inbound marketing is the act of attracting prospects and customers through the publishing of ideas, expertise, articles or other original content that educates your audience. If done correctly, this “earned media” technique results in more leads and sales. For example, […]

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Don’t Promote Social Media with Your Brand Marketing Dollars!

Brant Kelsey / March 6, 2012

If there’s one thing that our social media accounts have taught us, it’s that you can’t afford to send traffic directly to your social media accounts any longer. At this point, using your marketing dollars to send your customers to your Facebook page, Twitter feed, Pinterest boards, or YouTube channel is foolish. It’s just too […]

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4 Holes in Your Digital Marketing Strategy and How to Plug Them

Brant Kelsey / November 21, 2011

  You may be new to the digital marketing space, or you may be a seasoned veteran. Either way, you’re going to have a digital campaign that will under-perform your expectations. If your strategy and creative are on point, you might be overlooking some easy fixes. Here are four easy things to look for in […]

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Making a Business Case for Mobile

kelseyads / November 16, 2011

For years, marketers have been saying “next year will be the year of mobile” and ever year, we have gotten closer and closer to that point. But despite the massive increases in mobile adoption, decision makers (especially small business owners) have been hesitant to embrace mobile. No, next year will not be the year of […]

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What to Consider When Integrating Mobile Into Your Marketing Mix

Brant Kelsey / October 11, 2011

Mobile marketing’s true power lies in how well it integrates with other forms of marketing. Here are a few tips for putting it to work for you.

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5 Secrets to a Successful Mobile Marketing Campaign

kelseyads / May 17, 2011

Mobile marketing has grown rapidly in the last three years, primarily due to the staggering growth in smartphone adoption in the United States. According to ComScore, at the end of 2010 almost half of all mobile users were mobile media users (they browsed the web, downloaded applications, downloaded content, etc). Four of the top 5 […]

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