With teenagers fleeing Facebook in droves, should business owners change their social media strategy? […]
Read More… from With Teens Fleeing Facebook, Should I Change My Social Media Strategy?
With teenagers fleeing Facebook in droves, should business owners change their social media strategy? […]
Read More… from With Teens Fleeing Facebook, Should I Change My Social Media Strategy?
Amazon has tipped their hand, but don’t run out and buy drones. Instead, concentrate on improving your website’s customer experience in 4 critical areas. […]
Read More… from Improve Your Customer Experience like Amazon; Minus the Drones.
With the way millennial mothers are glued to their smartphones, it’s fair to ask what they love more, their phone or their children? […]
Read More… from What Millennial Moms love more – Their children or their smartphone?
The following is an excerpt from our newest e-book on inbound marketing. Download it here. Inbound marketing is the act of attracting prospects and customers through the publishing of ideas, expertise, articles or other original content that educates your audience. If done correctly, this “earned media” technique results in more leads and sales. For example, […]
Read More… from Pull. Don’t Push. Inbound Marketing and Why It’s Important
If there’s one thing that our social media accounts have taught us, it’s that you can’t afford to send traffic directly to your social media accounts any longer. At this point, using your marketing dollars to send your customers to your Facebook page, Twitter feed, Pinterest boards, or YouTube channel is foolish. It’s just too […]
Read More… from Don’t Promote Social Media with Your Brand Marketing Dollars!
You may be new to the digital marketing space, or you may be a seasoned veteran. Either way, you’re going to have a digital campaign that will under-perform your expectations. If your strategy and creative are on point, you might be overlooking some easy fixes. Here are four easy things to look for in […]
Read More… from 4 Holes in Your Digital Marketing Strategy and How to Plug Them
For years, marketers have been saying “next year will be the year of mobile” and ever year, we have gotten closer and closer to that point. But despite the massive increases in mobile adoption, decision makers (especially small business owners) have been hesitant to embrace mobile. No, next year will not be the year of […]
Mobile marketing’s true power lies in how well it integrates with other forms of marketing. Here are a few tips for putting it to work for you. […]
Read More… from What to Consider When Integrating Mobile Into Your Marketing Mix
As you have already heard a hundred times, a blog is an essential part of your online strategy. Not only does the blog let your customers know what your company does, it highlights your insights and ability. It also serves a more important purpose. Your blog provides valuable keywords that visitors surfing the Internet are […]
Mobile marketing has grown rapidly in the last three years, primarily due to the staggering growth in smartphone adoption in the United States. According to ComScore, at the end of 2010 almost half of all mobile users were mobile media users (they browsed the web, downloaded applications, downloaded content, etc). Four of the top 5 […]
Read More… from 5 Secrets to a Successful Mobile Marketing Campaign