Pull. Don’t Push. Inbound Marketing and Why It’s Important

The following is an excerpt from our newest e-book on inbound marketing. Download it here. Inbound marketing is the act of attracting prospects and customers through the publishing of ideas, expertise, articles or other original content that educates your audience. If done correctly, this “earned media” technique results in more leads and sales. For example, […]

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Don’t Promote Social Media with Your Brand Marketing Dollars!

If there’s one thing that our social media accounts have taught us, it’s that you can’t afford to send traffic directly to your social media accounts any longer. At this point, using your marketing dollars to send your customers to your Facebook page, Twitter feed, Pinterest boards, or YouTube channel is foolish. It’s just too […]

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4 Holes in Your Digital Marketing Strategy and How to Plug Them

  You may be new to the digital marketing space, or you may be a seasoned veteran. Either way, you’re going to have a digital campaign that will under-perform your expectations. If your strategy and creative are on point, you might be overlooking some easy fixes. Here are four easy things to look for in […]

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Making a Business Case for Mobile

For years, marketers have been saying “next year will be the year of mobile” and ever year, we have gotten closer and closer to that point. But despite the massive increases in mobile adoption, decision makers (especially small business owners) have been hesitant to embrace mobile. No, next year will not be the year of […]

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Give ’em What They Want. Add a Blog.

As you have already heard a hundred times, a blog is an essential part of your online strategy. Not only does the blog let your customers know what your company does, it highlights your insights and ability. It also serves a more important purpose. Your blog provides valuable keywords that visitors surfing the Internet are […]

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5 Secrets to a Successful Mobile Marketing Campaign

Mobile marketing has grown rapidly in the last three years, primarily due to the staggering growth in smartphone adoption in the United States. According to ComScore, at the end of 2010 almost half of all mobile users were mobile media users (they browsed the web, downloaded applications, downloaded content, etc). Four of the top 5 […]

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