Nearly 85% of consumers cite color as their main reason for buying a product. So it’s no coincidence that big companies choose the color used in their logo for a particular reason. Check out this infographic to get the real story behind some big name logos. […]
Major League Soccer now has a name in Atlanta. The 22nd MLS franchise, Atlanta United FC officially launched its new name, logo and club colors at an event held for team supporters in midtown last night . The reveal was made through this video narrated by long-time soccer commentator Jon Champion. […]
With 25.4 million viewers on Fox, the Women’s World Cup final was watched by more people than any other soccer game ever shown in the United States on English-language TV. And now the U.S. team will be celebrated with a rare NYC ticker-tape parade. So why all the fuss? And is the women’s soccer craze here to stay or something that will soon fade away? […]
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Rarely a day passes in our agency without hearing the word “engagement.” When we create marketing pieces, social media posts, blogs and enewsletters for our clients, we not only want consumers to appreciate the information, but also to engage with it – to be compelled to take action. […]
The Atlanta Hawks are doing some provocatively creative things on social media, breaking unwritten rules, engaging with hometown fans, taking jabs at opposing fans and setting a new social norm for sports franchises. […]
Shelley Strickland has joined the Kelsey team as Director of Online Presence Management. In this role, she’s helping develop, build and manage our clients’ online assets and content – always with the goal of advancing exposure and reputation. With more than 20 years’ marketing and writing experience, Shelley offers a unique perspective having worked on both the client […]
What started out as a vision for Troup County students, is now a reality. Our client, THINC College & Career Academy recently broke ground on their new facility at West Georgia Technical College. Although it seems like just a beginning, so much work has already gone into the creation of a college and career academy […]
Major League Soccer is coming to Atlanta – team names like the “Atlanta Phoenix,” “Premier Atlanta,” and “Atlanta Firebirds” have been thrown around, but nothing has really stuck in the minds of fans. Not yet, at least. […]
When you work in an ad agency, you’re just expected to be creative. Clients expect clever ideas and it’s our job to deliver those ideas. True creativity can be a challenge, so here are nine tips that precipitate the right environment for creativity. […]
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