Nearly 85% of consumers cite color as their main reason for buying a product. So it’s no coincidence that big companies choose the color used in their logo for a particular reason. Check out this infographic to get the real story behind some big name logos.
What’s in a name? Earlier this week, Google proved that naming and branding isn’t as simple as A to Z. With the creation of Google’s new holding company, Alphabet, there may be more confusion than clarity. Find out what it all means.