Picture yourself standing in the coffee aisle at the grocery store. You’ve narrowed your search for the perfect coffee down to two products. The first coffee is a well-known brand. The familiar logo instantly catches your attention. The second coffee is more expensive and does not have traditional coffee packaging. Its unfamiliar packaging draws you […]
What’s in a name? Earlier this week, Google proved that naming and branding isn’t as simple as A to Z. With the creation of Google’s new holding company, Alphabet, there may be more confusion than clarity. Find out what it all means.