Why a Franchise Brand Might Crash and Burn

They wanted to be cool. They wanted to be relevant. They wanted to be up-to-date and different. They wanted to be J.C. Penney, sure, but with their 2010 annual sales falling, they wanted to remake their 110-year-old brand into a department store fit for the 21st century. So they hired CEO and former Apple retailer, […]

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THINCing about the Life of a Brand

What started out as a vision for Troup County students, is now a reality. Our client, THINC College & Career Academy recently broke ground on their new facility at West Georgia Technical College. Although it seems like just a beginning, so much work has already gone into the creation of a college and career academy […]

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Brand Clarity: Write an Obituary for Your Business

an obituary for brand differentiation

Get started on that obituary, and tell the world why your business was important to customers and why there’s void left by its death. In doing so, you’ll have a better idea of what you should be concentrating on and how to better differentiate your company from your competitors. […]

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