Kelsey articles related to brand positioning.



Six Brand Lessons From the Pawn Stars

Andy Fritchley / January 10, 2014

Watch enough episodes of Pawn Stars and you’ll realize the show isn’t just about antique collectibles.

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Mr. CEO: Don’t Let Your Salespeople Position Your Brand

Brant Kelsey / July 26, 2012

Even if your business is unique when compared to the competition, your sales staff needs to be framing the message correctly.

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