Before you embark on an extensive brand loyalty campaign, do an assessment of your customer lifecycle and fix any problems first. […]
Read More… from Don’t Start a Brand Loyalty Campaign Until You Read This
Before you embark on an extensive brand loyalty campaign, do an assessment of your customer lifecycle and fix any problems first. […]
Read More… from Don’t Start a Brand Loyalty Campaign Until You Read This
In the name of safety, airline passengers should closely regard safety presentations, but who can blame inattentiveness when uninspired content is delivered with little enthusiasm and zero creativity? Delta changes all that. […]
You’ve read about my thoughts on brand positioning and its importance. This past weekend the NFL put on a clinic in positioning and communication. […]
Read More… from A Brand Positioning Class Courtesy of Romeo & Mike
The SMART method is great, when the brand tactics you’re creating are part of a multi-layered, inter-departmental brand strategy, SMART isn’t a 100% fit. […]
Implementing a new brand development strategy can be a daunting task, and it can be easy to drown in a sea of details, personalities and complications. […]
Read More… from 3 Tips to KISS Your Brand Development Strategy
Do you have confidence that you deliver a phenomenal experience every time someone interacts with your brand? […]
For your brand development strategy to be truly effective it must result in strong communication and positioning that lasts. […]
Read More… from How To Build a Brand Development Strategy That Works
Consciously and systematically creating an army of brand champions with an internal branding strategy translates into real dollars at the register. […]
Read More… from How an Internal Branding Strategy Rings the Cash Register
Conditions must be right, not perfect, in order for your brand development venture to be successful. Before you begin, you need to get real and ask yourself these five important questions. […]
Read More… from 5 Questions to Ask Before You Spend a Dime on Brand Development
Your company’s customer experience can be any combination of hundreds of touchpoints and interactions. These experiences go on before, during and after the sale. Each can be treated in one of two ways – as a sales driver, or a brand builder. […]