Brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent.
Sheets in the pool. One beer boat parties. Dogs and Tito the lawyer? Clearly, these eleven billboards messed up somewhere. But let’s be serious for a second. We laugh at these billboards, not because of any intended humor, but because of their irony. Each says something important, but its placement and context deflects the brand’s […]
Implementing a new brand development strategy can be a daunting task, and it can be easy to drown in a sea of details, personalities and complications.