Kelsey articles related to brand strategy.

How to Respond to Negative Reviews

Jessica Brannen / September 7, 2016

When someone posts a poor review, you must respond. So, follow these steps toward better responding.


Why Your Brand Needs Glue

Brant Kelsey / August 3, 2016

Brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent.


Billboards Gone Wrong.

Jessica Brannen / June 25, 2014

Sheets in the pool. One beer boat parties. Dogs and Tito the lawyer? Clearly, these eleven billboards messed up somewhere. But let’s be serious for a second. We laugh at these billboards, not because of any intended humor, but because of their irony. Each says something important, but its placement and context deflects the brand’s […]


3 Tips to KISS Your Brand Development Strategy

Brant Kelsey / October 5, 2012

Implementing a new brand development strategy can be a daunting task, and it can be easy to drown in a sea of details, personalities and complications.