Kelsey articles related to advertising.

A Little Kindness Goes A Long Way – For Brands

Sarah Bearden / November 9, 2018

Picture yourself standing in the coffee aisle at the grocery store. You’ve narrowed your search for the perfect coffee down to two products. The first coffee is a well-known brand. The familiar logo instantly catches your attention. The second coffee is more expensive and does not have traditional coffee packaging. Its unfamiliar packaging draws you […]


Billboards Gone Wrong.

Jessica Brannen / June 25, 2014

Sheets in the pool. One beer boat parties. Dogs and Tito the lawyer? Clearly, these eleven billboards messed up somewhere. But let’s be serious for a second. We laugh at these billboards, not because of any intended humor, but because of their irony. Each says something important, but its placement and context deflects the brand’s […]


Hey Mister, Got Any Gas Money?

Brant Kelsey / December 26, 2013

Getting a new logo is no substitute for a good plan and appropriate marketing budget. That’s like buying a new brand new car, but having no gas money.


Still A Fan Favorite: Volkswagen’s “The Force”

Andy Fritchley / January 30, 2013

We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game.