Sheets in the pool. One beer boat parties. Dogs and Tito the lawyer? Clearly, these eleven billboards messed up somewhere. But let’s be serious for a second. We laugh at these billboards, not because of any intended humor, but because of their irony. Each says something important, but its placement and context deflects the brand’s […]
Getting a new logo is no substitute for a good plan and appropriate marketing budget. That’s like buying a new brand new car, but having no gas money.
We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game.