It’s a fact – Building a strong brand drives higher profits directly to your bottom line. Although it’s a long process, getting there doesn’t have to be difficult. In fact, you can boil your brand development plan into two distinct parts – defining your points of distinction and then proving each one of them on a […]
Read More… from A Rock-solid Brand Development Strategy Is Simple. Really.
One of the hottest comedians in the US, Louis CK, conducted an experiment to see what would happen if he independently created and sold a DRM-free video of unaired material direct to consumers on his website for $5. Standard sales of comedy specials would typically cost about $20 per video, the videos would not be […]
Read More… from Give a Little, Get a Lot: A Comedic Brand Building Experiment
Are celebrity endorsements a thing of the past? A brand marketing dinosaur? I say No, and I’ll tell you why. Celebrities are cool. Celebrities are recognizable. Celebrities are dumpster fires just waiting to happen. Americans are obsessed with fame. How else do you explain American Idol, The National Inquirer, TMZ, and Celebrity Apprentice? The […]
From the moment a new employee starts their job, they begin on a journey. The ultimate destination for every employee is that they become a brand-driven employee. During the process, there are three A’s to remember. Aware First an employee must be immersed in the positive practices and processes that make your company what […]
Developing a brand that customers can connect with, celebrate, and persuade their friends to use is a marathon. Since your brand is reflection of everything you do over and over day in and day out, it’s easy to fall off the wagon. Here’s eight bad habits that will crush your brand development efforts. Bad Habit […]
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You’ve spent thousands of dollars on newspaper ads, your radio ads are in heaving rotation across the dial, and you even wrote a big check to redesign your website. So where are all the customers? Why isn’t the cash register ringing? Your advertising may not be the problem. It might be the result of a […]
Read More… from Is Your Local Advertising Strategy Stalling?
QR codes are rapidly changing the method by which we receive and process information. Advertisers and manufacturers are quickly adopting this technology for everyday use. […]
Read More… from QR Codes: Don’t Be Surprised When You Start Seeing These Little Beauties!
I recently had a customer who insisted on putting a mission statement on the website homepage. To them, they believed it was an important step in the customer's pre-purchase decision process. No. I'm sorry. Your mission statement is lame. Customers don't care about a mission statement, or a vision statement. Chances are […]
From a young age, my mother and father taught me not to judge others — judge not how others look. Judge not by what others say. This is a good policy and I commend my parents for instilling this in me. However, I now realize that in the big bad world of branding and advertising, […]
Over the last decade, the way we communicate with each other has changed. Some think the digital world around us has made advertising more complicated, but the fundamentals remain the same. Integrating newer online techniques with more traditional offline methods can help your business grow and allow you to communicate with customers in more ways. […]
Read More… from The Importance of Integrating Online and Offline Marketing