In today's world of advertising, business owners should be focused on the most effective method for creating brand 'awareness' without breaking the bank. The resounding answer seems to lie in establishing a powerful and consistent brand image. So why is brand development so important, and why now? And how exactly is more expenditure on the […]
As a business owner, you have spent alot of time and consideration on your current website. What you may be wondering now is, is it possible to translate the big ideas of your current site into a smaller space such as the mobile web. This article will aid you and your team so you can […]
Many of you may be thinking, “what could my company possibly do to help the environment?” This article will help you understand that becoming good environment stewards doesn’t have to be painstaking. There are small steps you and your company can take to help out the environment starting with your company printing. Paper and its […]
Read More… from Getting a Feel for Paper: Smarter Choices for Your Business & the Environment
During slow times, a business’ first instinct is to cut costs. I came across a recent statistic showing how increasing brand loyalty by just 2% is equivalent to a cost reduction program of 10%. Wow! This just underscores the importance of driving your company through the use of an effective brand strategy, a strategy which […]
Read More… from 3 Ways Brand Development Benefits Your Business
Money is tight and confidence is low, but every cloud has a silver lining, even if it’s hard to find. Advertising budgets are always the first to be cut during an economic downturn, and if you listen to the magazine and newspaper sectors, this time is no different. However, there is one big exception. Unlike […]
Gmail has made a name for itself as a great email system largely because of it's accurate spam filtering, and since it's launch in 2004 has become the 3rd largest free email provider. Google recently released Google Apps for Business, a suite of software-as-a-service business tools including email (Gmail), calendar, documents and intranet websites customized […]
Have you ever heard the saying, “A buyer is not your customer until they buy again.”? There is much truth in this statement. The number one goal of most every organization is to increase revenue. Likewise, most companies allocate large amounts of time and money toward acquiring new customers who will enable them to achieve […]
In this day and age, virtually every business has a website. It’s a great low-cost marketing tool, but with any marketing, you want to be able to measure its success. With an e-commerce website it’s simple… sales. But it’s not so easy with others. How do you measure the success of your website? First, determine […]
Your customers are on the go. You’re out with friends, and it’s almost time for dinner. None of you can decide “what sounds good”, until your someone mentions that new place somewhere downtown. What’s on the menu? How much is it? WHERE is it? Your friend pulls out his trusty mobile phone and “Googles” it. […]