Major League Soccer now has a name in Atlanta. The 22nd MLS franchise, Atlanta United FC officially launched its new name, logo and club colors at an event held for team supporters in midtown last night . The reveal was made through this video narrated by long-time soccer commentator Jon Champion. […]
Category: Blog
Women’s Soccer Craze – Flash in the Pan or Enduring Obsession?
With 25.4 million viewers on Fox, the Women’s World Cup final was watched by more people than any other soccer game ever shown in the United States on English-language TV. And now the U.S. team will be celebrated with a rare NYC ticker-tape parade. So why all the fuss? And is the women’s soccer craze here to stay or something that will soon fade away? […]
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Name that Firework!
There’s more to fireworks than meets the eye. Did you know 12+ different types of aerial fireworks exist – each with a unique name and science behind its colors? Almost like a brand guidelines manual! Here’s how you can impress your friends and family with your fireworks knowledge this July 4th. […]
Spending & Travel are Heating up for July 4
Check out this infographic to see what your customers are doing for 4th of July. […]
What’s Your Favorite Vacation? Check Out Photos of Ours
Summertime means warmer weather, longer days, lighter workloads (hopefully) – and the chance to get away for a vacation. What makes a vacation so great? It might be the destination, the people you share it with or just simply the joy of doing something different. […]
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Summer Reading List for Branding and Business
Whether you’re traveling to another country, vacationing to the beach, or moving from bed to sofa, take these books with you. […]
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Dadvertising – Top 6 Dad Ads of 2015
“Dadvertising” is for more than just Father’s Day. After years (and years) of focus on moms as the decision-makers on household purchases, plenty of brands are now putting dad front and center. From Swiffer and Tide to Dove and Nyquil, brands are portraying dads in more active fatherhood roles. […]
The Difference Between Mom and Dad
What do NASA, Star Trek and Kelsey have in common?
When is social media like rocket science? When you’re at Social Media Today’s Social Shakeup conference. The two-day event kicked off with a presentation from NASA’s Social Media Manager John Yembrick. […]
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