For websites, the best way to “market upstairs” is through search engine optimization (SEO).
A few weeks ago, we helped you calculate the monetary value of your emails. If, after calculating your email’s worth, you discovered your emails were, well, worthless, don’t fret. Here are five ways to improve your emails. Step One: Keep Subject Lines Simple To get to your website, people must first open your emails. […]
Emails predate almost everything on the Internet: Facebook, Twitter, Yahoo, Google, and, believe it or not, even the web itself. Though we have many digital marketing tools available, emails still retain their lead-nurturing, profit-generating power. That is, an email can easily convert a lead into profit. Just consider, for instance, these numbers released by the […]
You want to use your website to gather more customers, right? Of course you do. Nobody builds a website to let it sit unseen. We build websites to project ourselves, our businesses and our brands on the web. So how do you attract more visitors? Attracting more website visitors isn’t too difficult, as long as […]
Anytime you use a word online—whether it’s in a blog post title, or a URL address—you automatically engage in SEO and keyword research.