Why a Franchise Brand Might Crash and Burn

They wanted to be cool. They wanted to be relevant. They wanted to be up-to-date and different. They wanted to be J.C. Penney, sure, but with their 2010 annual sales falling, they wanted to remake their 110-year-old brand into a department store fit for the 21st century. So they hired CEO and former Apple retailer, […]

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What is an email worth?

Emails predate almost everything on the Internet: Facebook, Twitter, Yahoo, Google, and, believe it or not, even the web itself. Though we have many digital marketing tools available, emails still retain their lead-nurturing, profit-generating power. That is, an email can easily convert a lead into profit. Just consider, for instance, these numbers released by the […]

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The Best Apps for New Year’s Resolutions

We’re all human: we’ve all broken a New Year’s resolution. Often, what starts as an exciting and exhilarating commitment in January turns into an unfulfilled burden by mid-March. Though we start strong, we cannot seem to follow through. Well, times have changed. Indeed, with their ability to constantly bombard you with information, smartphone apps can […]

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How to Capture Christmas Day Photos Like a Pro

Christmas is filled with plenty of potentially great photography moments: snowmen, santas, lights on houses, ornaments under trees, kids opening presents and spouses surprising one another. Indeed, if done right, you can capture an array of good feeling: excitement, surprise, happiness, thankfulness. Don’t start Christmas unprepared. If you want great pictures on Christmas and you […]

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6 Things You Won’t Find on Black Friday

This Black Friday, you’ll find sales on TV’s, smartphones, laptops, office chairs, and plenty of electronics. But what about those things you won’t find? To help you focus on the sales, we found 6 things you probably won’t find on Black Friday. Patio Furniture Though it is the offseason for outdoor furniture, you rarely find […]

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